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Reputation Marketing: The Key to Your Company’s Growth

what is reputation marketing

There has never been more competition in marketing than there is right now. Companies of all sizes are implementing a variety of techniques to help them stand out in a sea of identical businesses delivering the same services to clients.

While many companies are looking for technologically advanced solutions to gain an advantage over their competitors, others simply employ increasingly common marketing strategies such as reputation marketing to attract new customers.

What’s Reputation Marketing?

Reputation marketing is the process of establishing a 5-star reputation and then promoting it to gain more conversions and clients.

For example:

  • Testimonials
  • Online reviews
  • Online evaluations
  • Community honors
  • Comments on social media

What Are the Primary Elements of Reputation Marketing?

  • Promoting your reputation
  • Boosting your reputation

What Is the Importance of Reputation Marketing?

Consumers are far more knowledgeable than they were a year ago. Instead of making rash purchases, customers are devoting time and effort to studying products or services that will help guide their buying decisions.

This research process consists of reading customer feedback and comments on social media, as well as watching client testimonials, which aids them in determining whether or not your brand is reputable.


  • 84% of consumers trust internet reviews as much as referrals from family and friends.
  • 90% of consumers say positive feedback affects their buying choices.
  • 88% of consumers use the internet to research goods and services before spending their money.

The world is evolving. People can see the mechanism behind the curtain and badly want to connect with something real. Using your reputation to market to and engage with potential clients can boost conversion rates and revenue by bringing in more customers and strengthening ties with existing clients.

Contact us today to learn more about reputation marketing and the impact it is already making on your business!


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