Try these methods to increase your local search engine rankings:
Build an online community.
Maybe you’re fantastic at getting the whole crew together. Try creating a Facebook group, a forum on your website, or even an Instagram page dedicated specifically to your potential customers. As the community grows, you can always refer your customers back to whatever product or service you’re offering.
Use a domain you can brand.
- Now, the algorithm has been updated and branded domains are your best bet. When you build your brand, you’re developing a customized presence for your business, which is important when you’re trying to rank locally on search engines.
Develop a mobile-friendly, optimized website.
- A fully optimized site is important because it’s necessary for your website to be viewable on different devices. Nowadays, most web searches are done on phones and tablets, so you gotta make sure your site is mobile-friendly, as well as desktop-friendly.
Optimize your on-page SEO.
Improve your site’s loading time.
The amount of time is takes to load your page affects your ranking, and many site owners ignore this. If your page loads slowly, people will click away, which affects your bounce rate, negatively affecting your SEO ranking.
Claim your business on Google My Business.
If you want your company to show up on Google Map search results, you have to claim it on Google. After you’ve done so, you’ll have a better chance of showing on up first page search results.
Create local citations.
Citations are your company name, phone number and address listed somewhere on the internet. These citations help your website garner more credibility and boost your visibility. The more citations, the better. Think of local directories in your industry, and be consistent.